We're wrapping up SICUR 2026: innovation, teamwork, and an ecosystem that's shaping the future

After four intense days in SICUR 2026 At IFEMA Madrid, we closed this edition with enormous satisfaction.

SICUR It's not just a trade fair for us. It's the meeting point with the industry, with our clients, partners, and professionals who share the vision of smarter, more connected security designed for what really matters.

What we present in this edition

At our stand we showcased the evolution of AYR Towards a more technological, integrated, and scalable model. We officially present our ecosystem AYR Integrawhere devices, software and user experience work in a coordinated manner to simplify access management.

During the fair, visitors were able to learn firsthand:

• Our ecosystem of connected solutions.
• New developments in smart locks and access control.
• The integration between hardware, app and real-world use cases.
• The evolution of our line of digital peepholes.
• The new brand approach and visual system.
• Advances in packaging and product experience.
• Real-world application cases in homes, businesses, and tourist rentals.

The interest generated confirmed something key: the market is looking for complete solutions, not isolated devices. It's looking for interoperability, design, reliability, and support. And that's exactly what we're building.

A booth full of visits and strategic conversations

During the four days, we received a high volume of visits to our stand. Current clients, distributors, new international contacts, technology integrators, and specialized media came to learn more about our offering.

Beyond the quantity, we emphasize the quality of the conversations: opportunities for collaboration, new projects, and direct validation of the strategic direction we are taking.

The team, the real driving force

SICUR has also been a demonstration of the coordinated work of the entire team. Sales, technical, marketing, expansion, and management all working in alignment to offer a consistent and professional experience in every interaction.

The trade show is the visible result of months of planning, development, and internal coordination. And the team's performance these past few days confirms that we are ready for the next level.

What's coming

We close this edition with very positive results and a clear roadmap for the coming months.

We are working on very important new developments that will be revealed soon: new product developments, improvements to the ecosystem and launches that will strengthen our technological offering.

We know that what's coming not only expands our portfolio, but also enhances the customer experience and consolidates our position in the sector.

See you at the next edition, with more innovation, more integration, and more solutions designed for what really matters.

Thank you to everyone who visited us at SICUR 2026. We continue building the future of smart security.

More information: marketing@ayr.es