AYR lands at SICUR 2026 at a key moment for its rebranding
The company AYR[Company Name], a national leader in intelligent security solutions, will participate in SICUR 2026, Spain's leading security trade fair, where it will showcase its evolutionary trajectory, which has been shaped by a rebranding Aimed at the international stage. This established family business seeks greater globalization, supported by the digitization while they reconsider their brand repositioning. In this interview with Cuadernos de Seguridad, Carlos Albero, CEO of AYR, addresses the objectives set by the company in SICUR 2026, as well as the solutions it will present.
From February 24th to 27th, a new edition of SICUR will take place. How is your company approaching this new event? What objectives have you set for your participation?
AYR arrives at SICUR 2026 at a decisive moment in its evolution, marked by the launch of a rebranding This global initiative redefines our identity and consolidates our position as a leading Spanish provider of intelligent security solutions. This process holds special significance for us as a family business, representing the natural evolution of a project that has grown generation after generation, maintaining the essence of close relationships and reliability that has always characterized AYR, but with a much more global and digital vision.
AYR solutions at SICUR 2026
What new products and solutions will you be presenting at SICUR 2026?
He rebranding It encompasses brand architecture, digital experience, and the design of each product, and allows us to present a clearer, more competitive portfolio aligned with our positioning. “Designed for what matters”At SICUR, we will showcase this new identity through our latest generation of digital peepholes and ecosystem updates. AYR Integra, which combine hardware, software and user experience under a more intuitive, secure design that is ready for the coming years.
Now that we're in 2026, could you explain what strategy and projects the company plans to undertake?
Our strategic plan for 2026 is based on three fundamental pillars: Brand repositioning, to consolidate a coherent global identity that reflects both our family origins and our international ambition. Digital transformation, launch of the new website, optimization of ecommerceand digital tools that better connect distributors, installers, and users. Innovation and expansiondevelopment of new solutions smart, evolution of the AYR Integra ecosystem and growth in key markets in Europe and Latin America.
With this new cycle, AYR reaffirms its commitment to offering smart access solutions that combine technology, design and the differentiating value of a solid, reliable and future-oriented family brand.
More information: marketing@ayr.es.
